Boom! 107.3 replaces "The Wave"
Cool Cleveland talks with Lonnie Gronek

Lonnie Gronek is the general manager of Elyria-Lorain Broadcasting Company, which has just switched formats at 107.3 FM after 22 years from "The Wave," playing Smooth Jazz artists like Kenny G and George Benson, to "Boom! 107.3," a Triple-A playlist known as Adult Album Alternative, featuring a mix of contemporary pop such as Coldplay and Amy Winehouse, plus classic rockers like Sting, James Brown and Depeche Mode.

Click here to listen to an exclusive CoolCleveland.com interview, as Lonnie Gronek talks about the evils of Arbitron and their new PPM (Portable People Meter), which spelled doom for the smooth jazz format, although "The Wave" is still available at WNWV.com and on HD radio at 107.3 HD2. Meanwhile, Boom! 107.3 is now on the radio at 107.3 FM, online at 1073Boom.com, and at 107.3 HD, calling themselves "a total mish-mash of music."