The piece is essential reading that covers local leaders of the creative class movement like City of Cleveland's Tim Mueller, Councilman Joe Cimperman, and CPAC's Tom Shorgl, shining a spotlight on Cleveland's Creative Corridor on the East side of downtown, and even quoting business and art types at the latest Art/Tech/Dance party hosted by Cool Cleveland. Local innovators Nottingham Spirk, a world class new-product company founded by graduates of the Cleveland Institute of Art John Nottingham and John Spirk—they invented the new electric toothbrush that Crest is selling tons of—understand what a lot of traditional companies in Cleveland don't: "We stick our necks out. We take risks. If we fail, we go down the wrong path, we dust ourselves off and go the other way. We understand that's innovation. Lots of companies don't do that." And from their University Circle offices, they see the opportunity that this region holds: "University Circle, is there a square mile on the face of the planet like University Circle?" Nottingham says. "I don't think so. With the cultural assets we have, that should inspire a creative class of people."
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