DeMarino Slams Old Bosses For I-Team Deceptions

You might wonder why Mark DeMarino gives a damn about Fox News’s WJW-TV, Channel 8, his former employer. But he does. He can’t shake the idea that journalism is supposed to be about something meaningful.

In this day of cost cutbacks – some possibly necessary, many seemingly simply to cut costs – newspaper and broadcast outlets would be the target of a typical I-Team investigation. About not delivering what is promised. Bait and switch.

That’s what prompted DeMarino to fire off a blistering e-mail to news director Sonya Thompson and other station managers.

It’s a message that shouts, “I’m through with journalism because that’s not what it is anymore.”

DeMarino – an award winning reporter/researcher who left Ch. 8 about this time last year – charged the station management with deception by tagging ordinary stories with the I-Team brand. It’s a brand he helped make valuable.

DeMarino said in an e-mail to me that he was upset because the station “was pulling a fast one with its viewers. It has never told viewers that it’s eliminated its investigative unit, yet, station management wants to benefit from the I-Team brand by calling these general assignment type stories ‘I-Team” stories when, in fact, they are not.”

He cited in conversation one recent example of misuse of an I-Team report. The report last week had Lorrie Taylor trying to make an investigative piece about Yazeed Essa’s empty jail cell. (He was convicted last week of murdering his wife Rosemarie.) The item is entitled “I-Team exclusive – Inside Essa’s Jail Cell.” It’s hard to make a relevant investigation of showing a cushioned jail cell bed though Taylor made the best of the assignment.

DeMarino told Thompson, “Any news operation must be an honest broker of information, sad to say your continued labeling of general assignment stories, by either Bill Sheil or Lorrie Taylor, as I-Team is deceptive, misleading and a disservice to your views and sponsors.”

He notes in an e-mail to me that money wouldn’t be a problem if management would “take a critical look at some of the huge salaries paid their anchors and the number of newsroom managers.” If television stations did examine these high salaries, “there is money to fund a legitimate I-Team unit,” wrote DeMarino.

DeMarino was a newsman for some 33 years in radio and television, most of it in Cleveland. In disgust, he took a buyout at Ch. 8 last year after working at the station for 16 years. He has served as investigative reporter for Carl Monday and Tom Merriman in addition to Sheil and Taylor.

“The city’s news business lost another dedicated newsman whose long and distinguished service – back to the 1970s – went more or less generally unobserved,” I wrote a year ago when he departed Ch. 8.

DeMarino was researcher and behind-the-scenes reporter for the I-Team, putting together the investigative guts of reports that were hosted by a team of on-air persons.

DeMarino’s passion for his job still comes through in his message to the station management.

“It’s bait and switch,” he writes of the use of the I-Team brand on regular stories. The regular news pieces are given the I-Team branding to suggest that the reports are the result of investigative reporting.

The former I-Team researcher finds this reprehensible.

“It’s a knockoff Coach purse,” DeMarino writes, borrowing the term from an investigation the team did on scam artists selling knockoffs of the brand named pocketbooks.

“The stories are threadbare, faded, and thrown together in a rush. Either invest in people and resources to resurrect the I-Team, or leave it alone,” he wrote to Thompson.

“What you are doing is cheap, lazy and cowardly,” wrote DeMarino, leaving nothing of his feelings to the imagination.

Thompson did not respond to an e-mail request for her comment. Oddly, Ch. 8’s web site doesn’t have a telephone number and in the yellow pages under television stations, Fox 8 isn’t listed, though other TV stations are.

One has to note with a bit of irony, however, that if you call the I-Team’s telephone number (432-4228) who answers? Mark DeMarino’s voice still responds, “This is the Fox 8 I-Team. Leave your name and your number… we’ll try to get right back to you.”

DeMarino shared in numerous awards, including the coveted Alfred I. DuPont/Columbia Journalism Award for broadcast excellence in 2006. It is comparable to the Pulitzer Awards in print journalism.

The DuPont award resulted from an investigation and expose of the Cleveland school system. DeMarino, in an undercover role, filmed school bus drivers sitting idly, using school buses to pick up girl friends and on personal shopping tours. It was estimated the probe resulted in some $4 million in savings for the schools.

The school bus expose also won a prestigious Investigative Reporters & Editors (IRE) national award "for exposing millions of dollars in waste, gross mismanagement and cover-up in the Cleveland Municipal School District.” It was a multi-part investigation that had undercover film of some 200 bus drivers at the bus station that did little more than play pool while on the payroll. At the same time, teachers were laid off by the school system.

A competitor, Tom Beres of WKYC-TV, Channel 3, said of DeMarino upon his leaving Ch. 8, “His connections, insight and institutional memory and historical background will be missed.” Beres said DeMarino was “grossly underappreciated,” a statement I couldn’t agree with more.

Too bad. But what can you expect these days from local news.



Billionaire Lerners Make Forbes Richest in World

You may have noticed in the Plain Dealer this week that the City of Cleveland will refinance $65 million in bonds for Browns Stadium. You also likely noticed that the interest rate will be going up. Taxpayers get ready.

Because of the poor fiscal state of the city, Moody's rating service lowered the rating it gives the city. That means that the city will be paying more interest on all its borrowings. It has borrowed heavily to build the Browns Stadium for its nine or ten games a year. But worry not; Randy Lerner will not have to pay a penny more. Cleveland and Cuyahoga County taxpayers, via the sin tax, will pay.

You may not have noticed that Forbes magazine ranked the people richest in the world. Listed down the line were three recognizable names - all Lerners, all worth $1 billion. That includes Randy, owner of the Browns.

Randy Lerner won't be paying any of the interest on the $65 million in bonds. The taxpayers of Cleveland will pay that. A gift to the Lerner family. They surely need it in these tough times.

I've told readers previously (and wish the Plain Dealer might be a bit aggressive here) what a great deal Randy Lerner gets from the Cleveland taxpayers. He gets contributions too from the city's school children. That's because the stadium, which he rents for $250,000 a year - a rate that never goes up in his 30 year lease - is tax exempt forever.

The city - to rent to Lerner for $250,000 a year - does has to pay taxes on the stadium land, however. The taxes annually are more than $400,000 a year. That's on a market value (2009 figure) of more than $15 million.

A $15 million plot of land and a $300 million plus stadium for the Lerner family. How can you go wrong?

Billionaire Lerner and the Browns do not pay a penny in property taxes. About 60 percent of property taxes would go to the Cleveland schools. But who cares about them.

Listed on the Forbes richest people are Randy, Nancy and Norma, Randy's mom.

The city, as of last May when I checked, faced financing costs on the Browns Stadium of $160,000,000 more. The city had already paid $102,823,948, according to the city's finance department figures.

The taxpayers of Cuyahoga County, via the sin taxes, have contributed as of February $63,088,767.

Randy gets help from everywhere in northeast Ohio.

So you see it's kinda tough to serve some of these billionaires.

I was going to link to a previous article but instead I'm going to attach it right to the end of this. I wish for once the Plain Dealer will tell the story of how much the Browns have cost us and the city of Cleveland, and its school children. Please, Plain Dealer.

Here it is from May 29, 2009:

How Good It Gets For The Lerner Family

Isn't America great! If you're rich, that is. Ask the Randy Lerner family. Happy billionaires. Our welfare burden.

Here's a case where Cleveland people subsidize one of its wealthiest families. The reverse philanthropy has gone over the $100 million so far. And yet, so long a way to go.

I asked the City of Cleveland for an accounting of how much the city has paid to bondholders for the Browns Stadium since 1997. The total came to $102,823,948.58, according to the Finance Dept. documents.

The city faces financing costs of another $160,367,109.48 in bond payments to be made until November 15, 2027, according to a refinancing done in 2007.

The Browns Stadium - a property tax free facility - is used almost exclusively used by the team owner. That means Randy Lerner and his family. Randy - worth a billion and a half dollars - is the son of Al Lerner. Al ironically was the principal person who helped Art Modell move the team to Baltimore. Not only will the stadium never pay property taxes but the lakefront land was donated free by the city.

Randy Lerner also owns an English football team from Birmingham. He paid some $100 million pounds for the team. He's got the team name, Aston Villa, tattooed on his right angle, it has been reported.

Really endearing.

This exclusive stadium use by the billionaire Lerner family means there are maybe 10 games a year. Ten days a year when Cleveland likely makes a little money from visitors who make purchases.

Now who would make that kind of investment except our sports-minded public officials with the help of our civic leaders? You would have to be a sucker. Oh....

This represents a puny return on a huge city investment. The city says that the cost to construct the stadium was $287 million. However, many believe that the cost was well more than $300 million. There was a strong belief that Mayor Michael White used city resources to cover extra costs. White had said at the time something to the effect "Let me drive this sucker." He drove it.

He didn't pay for it however. Now we pay.

The taxes to pay this money come from, of course, the "sin" tax, which was extended for 10 extra years, and Cleveland taxes - an 8 percent parking tax, a 2 percent increase in admission tax for all events in the city; and a $2 fee on motor vehicle rentals. Passed by City Council in 1996.

The Lerner family pays $250,000 in rent for its near exclusive use of the Stadium. The minimum rent doesn't ever increase over the 30 year lease. Thanks Fred Nance. The city has the right to use the stadium less than 10 times a year but hasn't much taken advantage of this economic opportunity.

By the way, the latest financing was counseled by Squire, Sanders & Dempsey. Would you expect anyone else? Yes, the game is rigged.

Browns Stadium, of course, has no naming rights. Just as well. However, that means NO income for the city.

However, Al Lerner did a dance around that issue. He put up two huge electronic signs that freely used the MBNA signal. MBNA, his credit card company, was the base of the Lerner family fortune. The large electronic signs face east and west as Shoreway drivers see every day. Free publicity.

This is the way the bond document describes the original funding for construction of the stadium: "Funding for the construction of the Stadium was provided by the City, the NFL and the Browns, the State of Ohio and by in-kind contributions of the City Department of Utilities as well as the Northeast Ohio Regional Sewer District and the RTA. The City's contribution totaled approximately $190 million (not counting interest) generated by City cash contributions together with public issuance of various obligations paid by the City and County contribution. Approximately $10 million of the above total was originally lent by the Cleveland Development Partnership and subsequently refinanced in 2004 by the City. The NFL and Browns contributed nearly $64 million to the initial construction and the State of Ohio contributed nearly $37 million.

The city alone pays the debt incurred for the Stadium.

It doesn't stop there.

The city is also required to feed the capital repair fund for major repairs to the Stadium. The payment schedule is as follows: From 2008 to 2020, the city deposits $850,000 annually; in 2021, $5.9 million; 2022, $6.3 million; in 2023, $6.7 million; in 2024, $7.1 million and finally in 2025, $7.5 million.

Do we think the city will be able to keep this burden?

That's another $44.55 million cost that the city has to pay.

The city ran into a little trouble when the interest rate recently jumped to 12 per cent. A number of cities, including Cleveland, had been in the auction rate bond market. Bloomberg.com reported that the "auction rate market is now backfiring on hundreds of borrowers as fallout from the collapse of the subprime mortgage market threatens credit ratings of the world's largest bond insurers, deterring investors from even the safest bets." It named Cleveland among those cities using these tax exempt bonds for stadiums.

A city representative said that the interest rate rose to 12 percent for Cleveland. However, that lasted, she said, only about two weeks as the city refinanced its debt.

Of course, the city doesn't share in the revenue from tickets sold, usually 72,000 attendance, the 8,000 club seats or the loge revenue, food concessions, parking or advertising in the stadium. All that revenue goes to the needy Lerners.

You might notice that the Browns get a lot of media attention.

However, you never see Jim Donovan jumping up and down reporting about the financial aspect of the Browns, or the Cavs, or the Indians. No spastic reporting that might do us some civic good.

The Plain Dealer seems to be able to devote lots of space to our sports teams. Front page? We'll give you it all. But neither the news section nor the business section ever seems to touch upon the financial aspects of the teams. When it comes to the financial burden on citizens, especially for an impoverished city as Cleveland, there's a news blackout. Silence.

It's out of bounds. Foul ball. Yes, foul. But in another way.



Roldo Bartimole celebrates 50 years of news reporting this year. He published and wrote Point of View, a newsletter about Cleveland, for 32 years. He worked for the Plain Dealer and Wall Street Journal in the 1960s.

He was a 2004 Cleveland Journalism Hall of Fame recipient and won the national Joe Callaway Award for Civic Courage in 1991.