Why Cool Cleveland Works
Contact Cool Cleveland: Info@CoolCleveland.com
Cool Cleveland focuses on the cool events, people, news and issues that make Northeastern Ohio one of the coolest places in the world. The buzz is built on a permission-based subscriber base of tens of thousands of professionals in the business, arts, government, and non-profit sectors. Because our cool online content is so easy to share with friends, our subscriber base continues to grow weekly. In 2011, Cool Cleveland launched their first mobile apps for iPhone & Android featuring local events, news, videos, maps and a guide to the region's 29 Cool Neighborhoods.First developed in response to the familiar refrain, "There's nothing to do in this town..." Cool Cleveland was created by Thomas Mulready as a free public service highlighting essential and stimulating civic and cultural current events of the week. As creator of Cool Networks LLC, Thomas Mulready leads a multi-media network utilizing blogs, podcasts, videos, e-blasts and mobile apps to promote economic development, arts, culture and technology in Northeast Ohio.
After creating the Performance Art Festival+Archives, Mulready co-founded the Ingenuity Festival of Art and Technology, and has served as Senior Vice President of National City Bank and worked at Richardson-Vicks, and Campbell Soup. He's played drums with Cats On Holiday, presented his performance art in New York and Paris, and served as a Senior Research Consultant in the United Kingdom. He served as host and producer of NEOtropolis, a weekly half-hour TV program on economic development in Northeast Ohio, seen weekly on Western Reserve PBS.
Started in late 2002, the first issue of Cool Cleveland was a concise e-mail distributed amongst friends and acquaintances in business and the arts, as a way to share cool events in Cleveland and to examine critical issues facing the region. Since then it has quickly spread via word of mouth and now includes a network of e-blasts, blogs, videos, social media and mobile apps, all online and 100% local.
Contact Cool Cleveland: Info@CoolCleveland.com
You can also use our Contact form here.
Who reads Cool Cleveland?
Age:
24-27 = 12.7%
28-31 = 15.6%
32-35 = 9.1%
36-40 = 14.7%
41-45 = 12.2%
46-50 = 13.1%
Gender
Female = 64.8%
Male = 35.2%
Household Income Range
Less than $35,000 = 14.1%
$36,000-$50,000 = 19%
$51,000-$75,000 = 24.2%
$76,000-$100,000 = 19.5%
Over $101,000 = 23.6%
How long do you spend, on average, reading CC each week?
11-20 minutes = 43.8%
Educational Background
Bachelors Degree = 40.5%
Masters Degree = 28.6%
Some college = 14.4%
Some post graduate = 10.8%
Cool Cleveland is delivered directly into in-boxes of tens of thousands of engaged and active Clevelanders: artists, managers, “C” level (CEO, CIO, CTO) executives, directors, & key professionals who classify themselves as: business, arts, media, activists, students, expatriates, and nonprofit/educational/government.
Contact Cool Cleveland: Info@CoolCleveland.com
Why should I be a Cool Cleveland sponsor?
"The Intimacy of the In-Box"
Cool Cleveland is delivered directly to the mobile devices and desktops of the region's insiders, social media managers and empty nesters, where they spend a significant amount of time reading and clicking on news items, events and sponsor links. The intimacy of one-to-one contact is highly valued for pr and marketing purposes.
Measurability
Each week, the e-letter lists the Top 5 most clicked links from the previous issue. As the perfect vehicles for delivering branding, links and multi-media content, partners can elect to have readers view video, send an e-mail, complete a form, or view specific partner pages, allowing them to measure and capture contact information.
Affordability
Compared to other media, Cool Cleveland distribution costs are reduced, allowing affordable annual and multi-year partnerships and a cost effective way to reach your market. Since each contact is immediate, direct, and one-to-one, the quality of the engagement with the right readers is increased, driving up your response rate and reducing your overall costs.
Accurate Timing
The 24/7 flow of fresh content to Cool Cleveland's mobile platform, and weekly cycle of Cool Cleveland e-mailings insures that your message is delivered exactly when readers can act on it, surrounded by exciting timely local content. Cool Cleveland's extensive social networks and mobile experience for iPhone and Android deliver cool content on demand around the clock.
Call To Action
Because of the interactive nature of mobile and web-based e-mail, Cool Cleveland readers do more than just see your sponsored message. They have the ability to click on a link that goes directly to your web site, to a special "Welcome Cool Cleveland Readers" page, or to an online form. Or, you can design a campaign to have readers send you or your salespeople an e-mail directly, generating mailing lists of e-mail addresses for your use. Some sponsors make a special offer to generate e-mail responses from devoted Cool Cleveland readers, while others are interested in driving traffic to their website and raising awareness among Cleveland's shakers and movers.
Devoted Readers and Sponsors
Just a glance at the e-mails received from our rabid readers and satisfied sponsors indicates the powerful trust and equity represented by the Cool Cleveland experience:
“Seriously, i told my husband last week when he asked what was up for the weekend? i said that i had to check coolcleveland to see!! our new source for cool things.”
“Thanks for these very informative, and direct newsletters. You rock.”
“Thanks for the opportunity to sponsor the Cool Cleveland newsletter. We had a great response... More people came through from Cool Cleveland than [the others] combined! I look forward to the continued success of the newsletter and of our sponsorship.”
Contact Cool Cleveland: Info@CoolCleveland.com
To request additional information
or to sit down with Cool Cleveland and put together a strategic messaging plan, click over to the Contact page here and complete the form. Chances are, we'll be back in touch with you shortly.