NEWS RELEASE

For Immediate Release

Contact: Thomas Mulready, owner of Cool Networks LLC (216) 221-6017, TMulready@CoolCleveland.com

CoolCleveland.com and Beck Center partner to host
cool TV party in Lakewood

Low-priced tickets add value to jam-packed event on March 20

Cleveland, Ohio, March 6, 2009
Cool Cleveland is known for it's kickin' parties. Since 2002, this weekly e-blast that spotlights cool people and things to do in Northeast Ohio has been promoting it's own brand of after-work networking parties all over the region. From a Mystery Tour in Cleveland's Chinatown, to a hot singles party in the Warehouse District or a sizzling Brazilian Carnival in the Flats, to a pre-concert gathering with the Cleveland Orchestra at Blossom or a mind-blowing opera at Oberlin College, Cool Cleveland's parties have attracted civic-minded young people and those looking for good food, open bar, hot entertainment and interesting locales, all geared to spotlight the coolest places and activities in the region.

The bar has been raised even higher, with a value-filled experience centered around the Cleveland premiere of the critically acclaimed Broadway production of The Farnsworth Invention, written by The West Wing creator Aaron Sorkin, to be presented at the Beck Center for the Arts in Lakewood.

The Cool Cleveland TV Party takes place at 5:30 p.m. on Friday, March 20, 2009 at the Beck Center, 17801 Detroit Avenue, featuring complimentary hors d'oeuvres and wine, an exhibition preview at the Cleveland Artists Foundation gallery, performance showcases by students of the Beck Center's Education program, complimentary coffee, tea and pastries in the newly-opened Beck Cafe, and an exhibition of vintage televisions from the TV Dinner Club Museum.

Ticket price at the door will be $30.00 per person. Significant ticket discounts up to 50% OFF are available if purchased in advance online at http://www.CoolCleveland.com. The event is open to the public, and the single Cool Cleveland ticket price includes a ticket to The Farnsworth Invention ($31 value), complimentary hors d'oeuvres & wine, coffee, tea and pastries, preview of the Cleveland Artists Foundation exhibition, showcases from Beck Center students and television exhibits.

The party begins at 5:30 p.m. with an open bar featuring wine from Rozi's Wine House in Lakewood, along with a selection of hors d'oeuvres prepared to perfection by newly-opened 56 West, a few blocks from the Beck Center on Detroit Avenue. 56 West owner Jay Leitson, who also owns Cafe 56 in Mayfield Heights and runs a thriving catering business in the region, has devised a series of ingenious Food TV Stations where patrons will be able to sample delectable dishes: Happy Days, featuring Mini Burgers and Mini Dogs with Chili and all the fixins; The Sopranos, showcasing an elaborate Antipasto Table, Imported Cheeses and Meats, Marinated Vegitables, Crustini with a Variety of Spreads, and Fresh Mozzarella, Imported Olives, and Tomato Rosemary Skewers; Green Acres, featuring Fruit Coming Out of Wheat Grass, Wild Mushroom Table with Stuffed Mushrooms and Various Toppings, and 56 West's signature Mini Pulled Pork Sandwiches; and M*A*S*H, highlighting Korean Foods, Shin Ramyun-Asian Noodle Dish with Chicken, Sae-Woo Bo-Kum-Bob Shrimp Fried Rice, and Korean Stir-Fry. All hors d'oeuvres and wine are complimentary to Cool Cleveland party attendees.

Party-goers will discover a special preview of the show, Painting The Town; Cleveland in the Late 20th Century, in the Cleveland Artists Foundation gallery, which is housed in the Beck Center lobby. The Cleveland Artists Foundation was created over 25 years ago to preserve, research, collect and exhibit the most significant visual art of the Northeast Ohio region. Admission to the CAF galleries is always free. Painting the Town is scheduled to open to the public on Saturday, March 21, but will be open as a special sneak preview to Cool Cleveland ticket holders.

Party attendees will be entertained by a rotating selection of featured performances by students of the Beck Center's Education program. More than 3000 individuals weekly partake in the Centers education programs in Dance, Music, Theatre, Visual Arts and Creative Arts Therapies. Showcases of various genres of art will be featured throughout the Beck Center's lobby and in the Beck Cafe during the Cool Cleveland party.

The Beck Cafe, recently opened by international art curator Paul Sykes, and featuring an 11-foot indoor waterfall, and underground Koi pond, will be open during Cool Cleveland festivities before and after the event, featuring complimentary coffee and tea, along with a selection of fine pastries. The Beck Cafe is conveniently attached to the Beck Center lobby, and also features it's own rotating exhibitions of world-class art.

An exhibition of vintage televisions, arranged by the TV Dinner Club Museum of Fairlawn, Ohio, will greet Cool Cleveland partiers in the Beck lobby, displaying the art and artifacts of mid-20th Century American television.

Then the party kicks into high gear with a complimentary ticket to the exciting Beck Center production of The Farnsworth Invention, written by The West Wing creator and writer Aaron Sorkin, and directed by Beck Center's Artistic Director Scott Spence. The play is noted for its witty banter, quick dialogue and entertaining documentary style. Cool Cleveland attendees will relate to the story of the challenges of a new technology being born, and will learn about the history of one of the most important inventions in American history.

“As the Beck Center for the Arts continues to expand its outreach and impact across our region, we're pleased to host a Cool Cleveland party to showcase The Farnsworth Invention and our distinguished educational program," said Beck Center President and Chief Executive Officer Lucinda Einhouse. "We couldn't be happier than to work with CoolCleveland.com and all our great partners to welcome cool Clevelanders to a fabulous experience at the Beck Center."

"We are thrilled to be partnering with such stellar Lakewood institutions," said CoolCleveland.com's Thomas Mulready. "This Cool Cleveland party has everything: a stimulating play by one of my favorite writers, a generous and creative spread of food & wine, an art exhibition preview, student showcases, an outrageous TV exhibit, and dessert & coffee at one of my favorite new cafes, The Beck Cafe. All for a slammin' price. What's not to like?"

This event is made possible by partners such as:
56 West http://FiftySixWest.com
Rozi's Wine House Lakewood http://www.Rozis.com
The Beck Cafe http://BeckCafe.com
The Cleveland Artists Foundation http://www.ClevelandArtists.org
TV Dinner Club Museum http://www.TVDinner.org
The Beck Center for the Arts http://www.BeckCenter.org
CoolCleveland.com http://www.CoolCleveland.com

About the Beck Center for the Arts
Founded more than 75 years ago, the Beck Center for the Arts is a not-for-profit performing arts and arts education organization dedicated to enriching the quality of life for Northeast Ohioans. We offer professional theatrical productions and comprehensive curriculum-based arts education in Creative Arts Therapies, dance, music, theater, and visual arts, and outreach programs, serving more than 75,000 residents annually in Cuyahoga, Lorain, Lake, and Summit Counties. In addition, a partnership with the Cleveland Artists’ Foundation provides exhibitions of historical and scholarly importance for free to the public. The Beck Cafe features art selected by international curator Paul Sykes, while serving unique beverages, smoothies, soups, sandwiches and wraps and presenting musical guests.

About CoolCleveland.com
As creator of Cool Networks LLC, Thomas Mulready leads a multi-media network utilizing blogs, podcasts, vodcasts, and e-blasts to promote economic development, arts, culture and technology in Northeast Ohio. After creating the Performance Art Festival+Archives, he co-founded the Ingenuity Festival of Art and Technology, and has served as Senior Vice President of National City Bank and worked at Richardson-Vicks, and Campbell Soup. He's played drums with Cats On Holiday, presented his performance art in New York and Paris, and served as a Senior Research Consultant in the United Kingdom. Started in late 2002, the first issue of Cool Cleveland was a concise e-mail distributed amongst friends and acquaintances in business and the arts, as a way to share cool events in Cleveland and to examine critical issues facing the region. Since then it has quickly spread via word of mouth as readers forward it to their peers, and is now one of the most widely-read publications in the region.

Tickets to the Cool Cleveland party at the Beck Center on Friday, March 20, are available at http://www.CoolCleveland.com. Unless sold out, tickets will be available at the door. Discount tickets are available in advance online at http://www.CoolCleveland.com for up to 50% OFF.

Additional information and tickets are available at http://www.CoolCleveland.com.

This press release is available online at Newsletter/Farnsworthrelease. The TV image is also available on that page.

Complimentary tickets to the Cool Cleveland party on March 20 are available to the media upon request by contacting Thomas Mulready directly at TMulready@CoolCleveland.com

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